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Avoid Making These Blunders When Migrating to a New Email Service Provider (ESP)

An established business with a developed email marketing program requires working with a reliable email service provider. Everyone has expectations that the provider may or may not meet. Other times, one may want to try out a new company or additional features the current provider does not offer. That is where migration comes in. You might want to migrate to a new email service provider for various reasons.

Nonetheless, it is crucial to understand that the migration process is no small feat. You must be clear on what you need from the new provider and prepare the process to make it easy and effective. Part of the preparation is knowing and avoiding the common mistakes businesses make during migration. Let us look at these pitfalls and how to avoid them.


The first mistake businesses make when changing their email service provider is moving too fast. Many wait until sometime close to expiry to decide. You may want to exhaust your current plan to the end-clever- but it might cost more if you are suspended before you migrate to the new provider. Therefore, it is essential to familiarize yourself with your new Email service provider first. The best email hosting provider will help you through the process by creating a realistic timeline and making the process smooth.

Not Consulting the New Host

It is crucial to check with your new email hosting provider. Email hosting in Kenya requires knowing who you are working with and what they are bringing to the table. Remember, there are various email hosting service providers, each with unique features and terms. Some could also have software that might not be compatible with your system. Therefore, consult with your new provider and ask them to advise you on how to proceed.

Focusing More on Cost than Features

Email hosting price is among the significant factors to consider when choosing a new email service provider. However, it should not be the primary determinant. That means there are other features you should not sacrifice while aiming to get the cheapest provider. Saving money is essential in business, but it should not be at the expense of your email service functionality. Therefore, while checking the email hosting price, comparing the resources that come with it is crucial. Look for a reliable email service provider with the features you need to host your emails.

Inadequate Training

Your tech and marketing team will need to learn the new platform’s basics and functionality from scratch. That includes knowing where data is and how to design templates. Therefore, during the migration period, it is unavoidable that you will need a period to get your teams on the same page. Ensure proper training and clear onboarding.

Ignoring the Migration Procedure

It is imperative to follow the procedure that your hosting company provides. Migrating to a new email hosting in Kenya requires knowing the proper steps to avoid affecting your business. Email service providers have helped many companies migrate. Therefore, they know how to make the process seamless. So, practice patience and follow their instructions.

To Recap

Migrating from one email service provider to another requires time and preparation. It is also a process fraught with pitfalls. Therefore, it is essential to prepare on time and consult with your new provider before migrating. Don’t hesitate to contact us if you need advice on how to proceed or would like us to help with the migration.

Zacharia Kimotho

Zacharia is a passionate SEO expert and content marketer who works at Kaluari Limited, a leading company in the field of Cloud and Email Hosting Solutions. He has been writing and sharing his insights on various topics related to AI, IT, and marketing for over five years. He loves to explore the latest trends and innovations in these domains and how they can benefit businesses and society. He also enjoys learning new skills and tools to enhance his online presence and reach.