Latest Guides & White Paper
Top Practices for Perfecting Your Bulk Email Marketing in Kenya
The success of your email marketing efforts depends on maintaining a high level of performance. Just like in any competitive scenario, it’s crucial to prioritize offense over defense to excel. Therefore, your primary aim should be to steer clear of potential pitfalls and know the right tactics to utilize to make the most of your […]
Are You Confused About Marketing Strategies? Here is Why You Should Consider Bulk Email Hosting Services
Businesses choose various marketing approaches. However, each strategy works differently and requires different aspects to make it happen. Some are also more effective than others. If you are thinking about the best and most effective marketing strategies, consider email marketing. Sending bulk emails to audiences has proved to be a powerful way of reaching more […]
Top 5 Best Bulk Email Marketing Services in Kenya
Email marketing is a powerful tool that tops the most effective marketing platforms. However, you need the best bulk email marketing services to enjoy this power and create result-oriented workflows and campaigns. Without them, you miss the chance to focus your messages to reach the right people. Market saturation with bulk email marketing services has […]
Top 4 Winning Tactics for Building an Email List
Audience targeting with email marketing is one of the most effective methods today. It is a powerful tool that brings quality leads and helps businesses close deals. However, how do you make it work? There are billions of email users all over the world. So, you might wonder when to begin building an email list […]
Avoid Making These Blunders When Migrating to a New Email Service Provider (ESP)
An established business with a developed email marketing program requires working with a reliable email service provider. Everyone has expectations that the provider may or may not meet. Other times, one may want to try out a new company or additional features the current provider does not offer. That is where migration comes in. You […]
The Dos and Don’ts of Bulk Email Marketing Software
Businesses utilize various ways to connect with their audiences, and email marketing forms the backbone of this connection. However, email marketing involves more than sending bulk messages to clients. It seeks strategic planning and the right tools to make it more effective. If you consider bulk email marketing as your next approach to boosting connections […]
13 Benefits of Email Hosting Solutions for Your Business
Undoubtedly, email stands as a crucial tool for both individuals and businesses. It has become a significant avenue for marketing and communication for many companies. While free email hosting solutions may suffice for small businesses, as a company grows, the limitations of free services become apparent, impacting credibility and operational efficiency. That raises the need […]
Benefits of Bulk Email services for Marketers
Why is a bulk email service necessary, and what does it entail? You need a dependable means to send a lot of emails without sacrificing deliverability, efficiency, or security if you want to use email marketing to connect with your clients, prospects, or leads. A bulk email service entails working with professional companies that give […]
The Top 200 Most Common Passwords in 2023 Revealed
Passwords are the keys to our digital lives and they protect our personal information and secure our online accounts. However, many people use weak and predictable passwords that are easy to guess or crack. Almost four decades since the advent of the internet, you’ll be surprised that people still choose convenience over security. According to a study by […]
Choosing the Right Email Service Provider: 12 Factors to Consider
Emails have attained a place of prominence in enterprise communications and are aptly viewed as a lifeblood of most businesses. Most corporates cannot conduct their daily operations without using email communication. Irrespective of industry or size of business, email has become an inseparable part of internal as well as outward business processes. Choosing the right […]
The High Cost of Business Email Compromise (BEC)
Business email compromise is also commonly referred to as email account compromise. A business email account is said to be compromised when an unauthorized user gains access to said email and uses various tactics to impersonate the owner of the email account.
15 Benefits of Email Archiving for Business
Although email archiving is over two decades old, some companies are still reluctant to adopt it. The justification for this is often monetary limitations and limited knowledge on why they really need the email archiving service. This is especially true in small and medium-sized businesses in unregulated industries that often seem like a costly and […]
Comparing MailSafi vs. Microsoft Office 365 vs. Google Workspace
Many businesses have migrated or are considering migrating from on-premise or shared hosting email services to either Google Workspace (formerly G Suite) or Microsoft 365 (formerly Office 365) – primarily due to challenges experienced with their email solutions, for instance, downtime, blacklisting, spam, etc. While Google Workspace and Microsoft 365 are some of the best […]
What Does Email Spam and Spam Filtering Mean for Businesses?
Email spam or Spam emails is any kind of unwanted, unsolicited, virus-infested digital communication sent out in bulk to individual mailboxes. With no spam filter or security measures in place, the emails will always land in your mailbox. 1. So how does email spam impact your business? Spam remains a serious problem for businesses and […]
7 Benefits of Cloud Email Hosting for Business
For most businesses, email is one of the primary services supported by IT. Traditionally, managing email on on-premise servers and shared hosting platforms have been the default choice for most organizations. While it is possible to run your own internal email server, it is often not the best option for many reasons. If you haven’t […]